Fabrikam Fiber is a fictional company that provides cable television and related services to the United States. They are growing rapidly and have embraced the latest Microsoft technologies in order to scale their customer-facing web site. This will allow the end users to create/manage tickets and track technicians in a self-service way. There is also an on-premises ASP.NET MVC application for their customer service representatives to administer customer orders.
This is the same sample project that you can find in the various versions of Brian Keller's VM. It was designed to be imperfect (i.e. contains bugs and surprises) allowing you to teach or tell a rich ALM story.