What is design? Basically, it is the process of conceptualizing, planning and developing all sorts of objects, products, systems, buildings, vehicles, and more. The meaning of design is centered around the user experience, the user is the “heart” of any design. Design creates tangible and intangible objects that are the solution to the user's problem.
This is a very general definition, but there are too many types of design to find the right words just like that. The field includes the development of packaging materials, and the creation of video games, and the laying of a pipeline under the city so that it does not interfere with anyone. The main thing here is user focus.
Design is not about making something beautiful, although it often goes a long way. It is about making the interaction of people with the system, product, program as natural and comfortable as possible. Therefore, there is such a direction as "industrial design", for example.
Design is a combination of art and science, if the definitions that art is the creation of something that expresses the inner world of the creator, his ideas, his feelings, and science is a type of cognitive activity aimed at exploring and systematizing the world around.
Design serves people, helps to solve problems, and answers a specific request. As Steve Jobs put it, “Design is not how things look or how they feel. It's about how these things work. "
The best design is invisible. We do not pay attention to the interface as long as it is convenient, and how the infrastructure of the city works until the problems in it begin to bring discomfort. It just works - even when it comes to advertising: it leads the user by the hand using color palettes, shapes, sizes and other tools.
7 main types of graphic design Surely you will be interested in reading about industrial design and car development, but we are a branding agency, which means that we primarily deal with graphics. Let's talk about her.
Read about the corporate identity in all details here.
A brand is the image that the consumer sees when looking at your product, the emotions that he experiences in connection with it. A brand is created through branding - creating an image that is built brick by brick, including using graphic design. The corporate identity is the design component of branding.
It is a subtle process, similar to tuning a musical instrument. Every detail, from the selected fonts to the images used in the banners, should work to strengthen the brand. Every stroke, every dot, every color. This is what corporate identity artists specialize in - usually people from the same team that works on the branding as a whole.
What they do: Logos, typography, color schemes (corporate colors), mood boards and image libraries that reflect the brand's values and mission. They also develop the visual part of brand books - brand design guidelines.
Every day you see dozens of types of advertisements: billboards, signs, flyers and brochures, advertising brochures and catalogs pour down from mailboxes, banners jump out of pages on the Internet. Advertising designers are engaged in the development of advertising - and often they are both talented artists and equally talented marketers.
A good visual pushes people to make a purchase, go to the site and do a lot of other actions, and so that they themselves do not notice it. Remember what was said above? The coolest design is almost invisible.
What They Do: Media advertisements, postcards and flyers, posters, billboards, infographics, vehicle advertisements, menus, images for blogs, social media, web pages, banners, contextual advertising, email templates.
User Interface (abbreviated for UI) is how a user interacts with a program, application, web page, video game. The goal and task of developing interface design is to make this interaction as simple, intuitive and easy as possible.
Invisible.
It is believed that the design becomes bad if the user begins to notice it, because he notices it only in a situation when something goes wrong. Even a baby can understand the perfect interface.
What they do: buttons, menus and structure of applications, sites, games.
A lot has gone online, but not all. Print publications are still in demand, and their "interface" obeys its own laws and requirements. You can call such laws classics - just think about how newspapers, magazines, books look like. Printed editions have undergone some changes, but purely cosmetic.
Print designers work closely with publishers and the media to collaborate on typography, illustrations, accompanying graphics, page layout, and covers.
What they do: design of books, magazines, newspapers, catalogs, yearbooks.
Packaging design not only helps to protect the product from careless movers and harsh storage conditions, but also tells a brand story as well as a brand book. This is the true skill - not only to create a convenient and intuitive to use packaging, but also to fit it into the overall corporate identity of the product. Every box, every bottle can tell your story - you need to use it!
Some packaging designers specialize in a specific material, some in a specific area. In addition to being great at graphics, they also understand industrial design - after all, their job is to design workable packaging.
What they do: packaging for literally everything around you.
Not everything around is destined to be static. Interactive designers work on creating videos, mini-cartoons and other moving pictures - they combine animation, audio, typography, video and other effects to achieve the intended effect, whether it is creating an animated header on a website or developing a trailer for a film.
Despite the fact that interactive design is younger than many of its graphic counterparts, it has gained impressive popularity in recent years. No wonder: colorful promo videos are guaranteed to grab attention, especially when designed wisely.
What They Do: Movie and TV titles, GIF animations, apps, video games, moving banners, promo videos and presentations, websites, tutorials, trailers, animated logos.
This direction of graphic design improves the interaction of people with the spatial environment in which they are, makes it easier, and the objects around them - more memorable, helps in navigation, in orientation in space. Yes, orientation is the main point in the development of the design of the subject-spatial environment: these are the numbers of floors and houses, streets, arrows and signs. Ideally, they should be inscribed in the space and work in such a way that the guest does not have any questions at all about how everything works here.
What they do: signs and markings, photo wallpaper, office, stadium branding, store interiors, public transport navigation.
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Design is a complex thing. It is not only about pleasing visuals, not exclusively about functionality. It's not about creating a clean interface without making it aesthetically pleasing and enjoyable to use. Any designer is a bit of an engineer, a bit of an artist, a bit of a psychologist who understands the emotions of a "client": a user.
Our branding agency strives to ensure that everything in design exists in perfect harmony - the way it should be.
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